If there is a big difference between a site's PV value and its IP, such as a PV of 100 and an IP of 10, it means that an average IP coming to the site may have read 10 articles. So the greater the multiplier of PV/IP, the more popular the site's content is. Conversely, a site with a very close PV and IP indicates that the quality of the site's IP is poor.
PV also has a function, can be used to determine whether a site receives an attack, under normal circumstances PV and IP ratio is 10:1, if found IP did not change, and PV is higher than IP hundreds of times, you can determine to change the site may receive a refresh attack, the purpose is to cause the database busy, is the system crash.
IP can be understood as an independent IP user access, if multiple computers in the LAN use the same IP, then the access can only be calculated as one IP.
PV refers to the number of page visits, for example, a person visiting the mall, he went into the mall to count an IP, each look at a product even if there is a PV, the more products to see, the more popular the mall.