The first step: combined with their own website content to find some keywords (preferably not looking for too hot keywords), in Baidu, Google search, if the search results appear in all of the site's home page, give up; if most are inside pages, the keywords can be used.
The second step: find the top three ranking sites, their Title, description copy down, organized into their own, must be better than the original layout of the page, more reasonable. Then, make good links.
The third step: the new station are basically no external links, and can not be controlled, can be temporarily abandoned, but internal links can be controlled. The most important indicator to do internal chain is the site of the various links do not appear dead links, mutual precision links. So that the search engine eyes will be even better.
The fourth step: and then do meta-optimization, page layout optimization, internal link optimization, and so on, you can think of the optimization methods are used. At the same time to ensure that the site content updates, not too often, can not be updated.
The fifth step: the appropriate initiative to submit to the search engine entrance, exchange of the same type of friendship links, optimization of the site is best to build the site and then optimize, and finally in the promotion, which is in line with the natural development of the site, at the same time the wind was downgraded to low.
The first thing you need to do is to find out if you're a good fit for yourself and the user experience, then make the appropriate changes.