With the popularity and development of the Internet, more and more people are now joining the ranks of the personal webmaster, each friend wants to build a station with great enthusiasm and fantasy, eager for future success! Most of the time are immersed in the joy of fantasy, and the reality of how to do in order to step by step towards success? I think many people have not systematically analyzed it. "Persistence" is the word we have heard most often, is it possible to succeed just by persistence? The following is from my own point of view, the website how to conceive and positioning.
First, let's talk about the website prospect.
This should actually be the site vision planning, your site to which direction, how much room for development, what is the expected audience, how much audience, your station can bring people those beneficial things? These are directly determined by your positioning of the site is worth doing down, otherwise, any more beautiful site you do, no one appreciates no value.
The second is their own advantages
You're more proficient in those specialties or special hobbies, and we need to know more about you before we locate a website. For example, if you are particularly knowledgeable about computer applications, then you can make a computer website, and if you are knowledgeable about the gaming industry, then you can make a gaming website that incorporates your own situation. Don't do an industry that you don't particularly know anything about . Do the aspects that you are good at. Because there are hundreds of thousands of webmasters, there are a lot of well-funded Internet companies, we only with their own expertise to compete with others, only their own familiarity or expertise to really determine what netizens need to provide real value to netizens, to attract netizens second visit, only then the site is easy to succeed. There are their own regional advantages, in a clothing factory near the electronic shopping on the advantages of other places, these are the new site owners need to speculate.
Then there is the understanding of the competition
In the initial determination of a website positioning, you can search according to the corresponding keywords, what are the similar sites, how the size of the site, if you can really think of a we need and no one yet to do the direction, it is very congratulations to you, the chances of success is a lot bigger. Of course, it does not mean that there are similar sites can not do, as long as the netizens can provide the real needs of the content, make the characteristics and differences, or have the potential to develop.
The last point is the feasibility analysis
Here the feasibility of factors including technology, funding, if a newbie wants to do a NetEase, Sina, the same portal, advise you to give up, do a good market research and then start. Individual webmaster do not do "large and comprehensive" to do "small and fine", subject to funding, manpower, time and other aspects of the impact of "large and comprehensive" is obviously unrealistic, heavy editing work is not! You can come alone. On the other hand, "small and lean" can make a name for itself if it is well targeted and focused.
So, the future is definitely looking bright. Before that, here are some strategies to help you keep a clear head: in the process of operating the site should be resolutely done "five to" and "five do not".
1, the website content to the practical point. If the content of your site are some boring, users do not need words, then I dare say your site is a failure. Although you can throw thousands of dollars to burn money like to promote your site, but you will definitely not be long-term, loyal "FANS". Rather than this, it would be better to put money to rational use in the construction of the site on it! This site not only enriches the content and can give people a sense of professionalism, for you to bring a large number of "wire", what pleasure not to do it?
2, and other sites to exchange more connections. With a high power snapshot update site to establish links, try to find some of the same industry site. This is not only search friendly, but also to enhance the visibility of the site is also of great help.
3, to make up for the shortcomings, continuous improvement! Elected in the same industry, a few target stations, analyze their successes, and more to absorb the advantages of their sites, to correct their own shortcomings. So as to make their own website like a tiger, in a similar site in the flock!
4, to be good at analyzing the site of the visit group. Careful analysis of the site's statistical system, the main road and keywords, so as to get a little revelation, analysis of your site's main visit group is which age group of people? They are through where the keywords to come? What are they interested in? So as to better improve, to adapt to the needs of Internet users.
5, to keep a good attitude every day. The site may be due to various reasons, the situation has been bad, this time the need is a persistent heart. The site is their own choice, the theme is their own choice, since they are chosen, we must adhere to. Maybe this bad situation will continue for a long, long time, but at this time you have to do is believe in yourself, adhere to. Of course, adhere to because you believe that your method is right, rather than blindly adhere to.
6, do not expect too much of the site. As the saying goes, "the higher the expectations, the more disappointments. Do not overestimate the strength of their own website during the construction of the site or the site traffic expectations are too high. Because no matter how good your website has a strong strength, not everyone's recognition, then your expectations will always be expectations. On the contrary, you treat your site with a common heart, uphold the "self-entertainment" attitude, may get better than expected results.
Don't blindly follow trends. Don't look at the many music websites and navigation sites that are now rich in content and powerful in layout, but the number of visitors doesn't add up to the true value of the site. No matter what type of website you are, the sooner you eat the cake of the Internet, the more you will be able to eat. Because in the absence of competition, you will be better able to attract visitors. Like the foreign "millionaire" website, why is it so hot? It is creative! He made a "no one has my own" website, which became famous in the network. Although in China there are many sites to follow but little effect, the reason is not creative, competition is too strong!
8, do not send or create a group of spam external links. We may only know a large number of external links to SEO is a great help, but also very much by the SE's pro-gaze, but did not pay attention to the focus, the so-called external links we are referring to high-quality external links, is associated with, to maintain the frequency of updates, no cheating records, no spam site features external links, if we keep doing a wide range of spam links, not only does not help but also cause A great resentment of the SE, SE links to see the site as a hierarchy and classification of standards, if you and a large number of spam site to do external links then your site is also equivalent to the refuse.
LOGO represents the image of the site, is the overall visual core of the site! LOGO design to reflect the type of your site, so that netizens see LOGO when you know what you are doing. Remember not to randomly design, some webmasters simply play on the domain name is bold about LOGO, imagine their image is not important to the station, what future will there be? Netizens will not buy the book.
10, do not have in your site pop-ups, floating, sensitive advertising. No one wants to keep turning off pop-ups while surfing the web. Because after all, surfing the Internet is entertainment, no one wants to do something unnecessary in their own time of entertainment! There is also a portion of the online consumer base that is students, of course ~ they will be very opposed to sensitive information.
In the end, website operation is the process of accumulation. Often the webmaster's hard work and get is not proportional. It is important to look at the website as a long term stock rather than a way to get rich overnight. Since the choice of the webmaster this occupation, it is necessary to seek a breakthrough in the development, I have always believed that ideas determine the way out, innovation to win the market. But to succeed, but also need to adhere to their own business and stubbornly go on.