There is a furniture company in Beijing. A manager is very interested in network marketing, so he started to recruit network promotion specialists. A buddy, technology guy, I interviewed this entity company because of my hobby. The interview process was quite pleasant and the manager was also very happy. When I looked at my resume, it was too awesome; when I talked again, I was too talented. The manager said: Finally found the talent I dreamed of. The buddy said: finally found the space to display. So, the manager gritted his teeth and stomped his feet and charged him a very high price, with a monthly salary of 2000...
What to do after taking over a website Website optimization SEO promotion No. 1
This buddy accepted the job happily, but the first problem he faced was how to take over the website and how to promote it was the first question before him. Then what should be done after the network promotion specialist takes over a website what about work? Let's give a rough answer below.
1. Understand the core competitiveness of the website/company
When you first enter the company, you must first understand what the core competitiveness of this website is and what the company wants to do through the Internet. Obviously, what does this furniture company want most? It is making money, and making money depends on these furniture, and the Internet is one of the ways to increase furniture sales and popularity.
Based on your own advantages, the website must do the same. Then understand the advantages and disadvantages of furniture, such as its exquisite workmanship, and focus on displaying beautiful pictures in the form of pictures on the website. If the company’s channels have advantages, focus on showing its customer base, and it is best to find a few convincing cases to hang on the Internet.
Second, observe the style of the entire website
This is an entry-level ability to judge the quality of a website. Through the structure of the website, you can know the future of the website. To be more detailed, we can observe its LOGO, article layout, website introduction and other single pages to judge. Take LOGO as an example. The design of LOGO directly affects the overall construction of the website. The design of LOGO should be regulated according to various conditions. The color of the designed LOGO may be applied to the color matching system of the webpage. The visual experience of the website is very important because it will directly affect the user’s first impression of the website.
Third, check the content of the homepage
The homepage, especially the content displayed on the first screen, is mainly based on navigation bars, slides, headlines and recommended content. The first screen is the first entry point for users to enter the website. It is very important. The first time users come in and see the headline of a local website is what Iraq is like, then there is no need to expect other content to be better. Back to this furniture website, this should be regarded as a typical corporate website, and the content on the homepage must highlight the company's advantages.
Fourth, check the source file and look at the URL
Look at the website source files, whether the code is reasonable, such as whether the meta attributes are correct, and those codes are not conducive to optimization, you must look carefully. The easiest way is to compare programs with similar websites, for example, compare with similar Discuz! source code.
At the same time, the structure of the URL is also very important. SEO all understand that the URL is standardized. For example, a new station will actually appear 4 URLs when you do not make any settings:
http://botread.com
https://botread.com/index.html
http://www.botread.com
https://botread.com/index.html
Then there will be a lot of trouble when indexed by search engines, such as duplicate pages.
Five, write a document
After completing the initial diagnosis of the site, as a promotion specialist, it is best to write a detailed website diagnosis report and promotion plan, and inform the leader in written form. This not only gives myself a clear work plan, but also tells the leader that this young man has an idea.
"In any field, do not seek excellence, but seek to be excellent, as long as it is excellent, then your quality of life will not be too bad" This sentence is also suitable for IT people who are not in the IT industry.