What makes a blog a success? There are countless articles on the subject, but no matter what, all will agree that great blogs have great content.
"I think this is not enough for a blog to be successful, but "content" is indeed an essential key factor for a successful blog.
Successful blogs have good content Independent Blogging Blogging
Practicality and uniqueness are good content
As a successful blogger, your content needs to feel like they're useful and unique to your readers, often pondering two questions: "Is my blog useful to others?" and "How can I differentiate myself from other bloggers?" .
I've read a lot of SEO type articles and even though we all show it in different ways, they actually convey the same thing, and I find it frustrating to read one after another about how to optimize SEO.
Of course it's good to start with your own hobbies, experiences and the knowledge you have, but it's important that you think about the readers of the blog and create something new that you can bring to them.
As hard as it may be, it's important to convey something useful and unique to your readers as much as possible.
What is useful content?
Entertainment - More and more blogs are being used for entertainment and recreation, for example, Han Han once said in his blog that my blog is a public toilet that people visit for fun, gossip, and interesting exchanges.
Educational - Some readers are mainly interested in learning something about a topic through blogging.
Information - Many successful blogs are based on a desire to learn about certain events, products, or topics.
Discussion - Some readers want to find a place to exchange opinions, argue, or even bicker about a topic in the traditional way.
News - Many blog readers simply want to keep up with current events, keep up with trends, and understand the blogger's thinking.
Community - People crave a sense of belonging. Many successful bloggers take advantage of this, all they do is bring together people with similar interests, often it doesn't matter what the topic is, it's the kind of bond the blog creates among its members that matters.
Research your readership
The best advice I can give in terms of digging into practical content is to research your readership, for example by asking them questions that interest them on a regular basis.
Or keep track of comments on other blogs in your same field to see what questions readers there are asking, and also visit forums and online discussion groups on related topics, where there are usually plenty of people asking questions.
Set yourself apart.
If you're going to do a blog on a topic that a lot of people are writing about, then you should fully explore the existing blogs and websites in the topic and analyze what kind of content these blogs are offering.
Being different may mean that you need to focus on a slightly different topic, such as SEO where everyone is writing about SEO and you are only writing about Baidu.
A lot of people like to write 'news' articles, you might want to try writing more 'commentary' articles, which have the same content but are more effective if you have your own opinions.
Write in the end
Without a doubt, blogging is all about content. Without quality content, you won't be able to attract readers, and other goals are even less likely to be achieved. And good content is only the beginning of a successful blog....