Keywords are the core of search engine optimization, recently I've been studying why some keywords rank high on the site, and some rankings missing after a few dozen pages of search? Why do the keywords you want to work on keep not going up? Why don't you want to rank on the first page for a keyword you don't want to do? Why did the keywords that were so hard to make up drop out again soon after?
These four questions have been bothering me, and today, leaving aside objective factors such as domain name, space, and website name, I will elaborate on them one by one, and while conducting my own analysis, I hope to enlighten you.
The four questions of keyword optimization Website optimization SEO SEO promotion The first one.
1: Why do some keywords rank high?
Some time ago, a blogger added a website called "iphone11", which is a website established not long ago, only a few articles. The subsequent performance is, every day through the Google search iphone 11 to the website of several hundred IP, and every day for the website to bring a couple of hundred traffic. The iphone 11 had just been launched and should have occupied a favorable time.
2: Why have the keywords you want to do have been unable to go up?
The site is mainly for the webmaster, so I'm more willing to provide some partial technical articles. And last year I wrote a "301 redirects" article is I have always wanted to optimize the article, this article from the original 700 words or so, after constantly improving the technical details of this article, so that it is more comprehensive technical, to the present more than two thousand words, but the result is never ranked to the ranking.
Later I found that the original title of my keywords (the title has never changed) is "301 permanent redirects", and I have been searching for "301 redirects".
3: why do not want to do the keywords biased ranking first page?
"Personal website appreciation" is not the keyword I wanted to do, when this column just to do in order to sort out some of their own before the site screenshots, did not do any optimization, can be the result is it biased in the first page, and traffic is also good.
Later found that this page even has more than 1,600 external links, PR also has 3, through the Baidu index view, the average search volume of the keyword only 4-5 hundred, competitive pressure is not big, and the site to this page to do a site-wide connection, the name says "success story".
4: Why is it hard to do up the keywords not long after and off?
I'm often asked these types of questions in the guestbook, it's a common phenomenon on websites and a process where search engines are constantly adjusting their algorithms to provide the best value articles and give them more valuable rankings.
Written in conclusion.
The above have so many questions, I did a rough self answer, may be related to my writing style, because their strengths are not research keywords, most of the writing content or consider the user experience, resulting in many of the above problems, most of the time to do internal page optimization than home page is more difficult, if each article are considered keyword search volume, optimization, etc., not to be bothered to death also be exhausted, for me or to provide useful articles for everyone, appropriate optimization of keywords is sufficient.