Website promotion is one of the important aspects of website optimization, how can I promote my website properly? What do you need to pay attention to in website promotion?
Search engines can not identify the picture, home made of flash, not only is not conducive to search engine rankings, not conducive to optimization, but also affect the speed of the web page open, in the user experience is very unfriendly.
First, do not make the navigation into a picture connection
Because the search engine is a large database, rather than a picture library, search engine home search engine is your title, and then through your navigation system to search your site's other inner pages, so if your site is connected to the text navigation, search engine is very easy to search your other pages, so that the overall image of the site can be perfectly displayed, if the picture connection can not achieve this effect! If your column is "Video Server", "Video Surveillance Solution", etc. If your column is a "video server", "video surveillance program" and other columns. Therefore, the navigation must still be made into the form of text. Aesthetic aspects of css can be used to achieve.
Second, the home page can not be a beautiful and extensive use of images
All search engines like a clear structure, rather than making the site into a skin, so that search engines can not distinguish your focus. Therefore, a clear site structure and link structure of the spider crawl and included is very important.
Third, do not go to do search engine advertising after the home page
People who often browse Baidu will find that the first four or five pages is to promote when they encounter some popular keywords, such as monitoring manufacturers, HD network monitoring and other popular keywords. The first three can intercept 80% of customers and traffic, the first page can intercept 60% of customers and traffic, the second page of the click opportunities only 20% to 30%, not to mention the third and fourth page, in a word, no effect, throwing money away, no effect.
Fourth, the choice of external link platform and release
The purpose of publishing external links is to direct the flow of the website and increase its exposure. Some promoters, in order to complete the task and see results in the short term, just keep on releasing a large number of external links (adding URL links to the target site and keyword stacking in the article), etc., which will be counterproductive and affect the ranking and weight of the website if serious. Therefore, the external link article is a long-term cumulative process, not fast, quantity, or need a degree.